Space Chair Project

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Toshiba has created a cool advert for their new 2010 REGZA SV LCD TV range. Toshiba has sent an armchair to an altitude of 99,268 feet above the Nevada Black Rock Desert to capture the ‘highest’ high-definition commercial in the world. ‘Space Chair’ builds on the success of 2008’s record-breaking ‘Timesculpture’ ad campaign, recreating Simon Faithfull’s Escape Vehicle No. 6 short film using Toshiba cameras.

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